Danger Jones is an independent, founder-led professional hair color brand. We specialize in creating industry-best blonding, toning, and permanent color products designed for modern working artists.
Alongside our core blonding, toning, and permanent color systems, Danger Jones also offers a curated range of semi-permanent colors, developed with the same focus on performance, control, and artistic expression.
DANGER JONES PUTS ARTISTS AT THE CENTER
Founded by David Thurston and Alexis Thurston, Danger Jones exists to put artists back at the center of the industry and to build a brand where culture, craft, and community matter as much as chemistry.
The Thurstons have built a team of A-players, many of whom have spent the majority of their careers inside hair salons. Together, they created Danger Jones as a direct response to an industry that has become increasingly corporate, formulaic, and disconnected from the artists it’s meant to serve.
WHAT WE BELIEVE
We believe hairdressers are artists.
We believe products are better when they’re made by artists
We believe a community that works together can outperform corporations.
DANGER JONES IS A COMMUNITY
Danger Jones does not grow through traditional marketing. We grow through education, collaboration, shared experience, and long-term relationships built on mutual respect.
Our community isn’t an audience — it’s an ecosystem where artists elevate each other and move the industry forward together.
DANGER JONES IS BEING BUILT TO LAST
In just a few years, Danger Jones has grown into a globally distributed hair color brand, available in more than 40 countries through a network of leading professional distributors.
Danger Jones is being built with a long-term view, not for a quick exit. It’s a durable platform for artists, ideas, and creative careers.
The industry doesn’t need another brand.
It needs leadership, energy, and a reason to be excited again.
The industry needs Danger Jones.
Join the Danger Jones Artist Community on Facebook.
Danger Jones Asylum Facebook Group
